Maintaining your privacy is of utmost importance to Options Newsletter, Inc. This policy will tell you exactly what we will and won't do with the private, personal information you provide us.

You can unsubscribe at any time by following the removal instructions at the bottom of each email correspondence.

The information collection, use, and dissemination practices of Options Newsletter, Inc. (the "Company") are discussed in this policy. This policy applies to Company's information collection (a) on Company's websites (Optionsnewsletter.com, and Lifeloop.com) ("Websites"), (b) on various third party websites and off-line channels.

1. Collection of Information.

1.1 Opt-in Information. The Company collects information from individuals when an individual voluntarily opts-in via the Company’s proprietary Websites, via registration page either online or offline, or by means of online or offline subscription forms, or registration pages operated by third parties. (As used herein, "online" means using the Internet, including the Websites, and related technologies, and "offline" means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, the Company or a third party (a "Third Party") may ask an individual to provide various information to the Company, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, employment information, personal and online interests, and such other information as may requested from time to time (together, "Opt-in Information"). Company or third party may also collect information such as what browser you are using and your Internet Protocol ("IP") address. Completing the Opt-in process is completely voluntary, and individuals are under no obligation to provide Opt-in Information to the Company or Third Party, but an individual may receive incentives from the Company or a Third Party in exchange for providing Opt-in Information to the Company.

1.2 Third Party List Information. The Company may collect information from individuals when an individual provides information on Company’s Websites, to a third party, and the Company subsequently purchases, licenses, or otherwise acquires the information from the third party (the "Seller"). Such information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third Party List Information).

1.3 Other Information. Other occasions when the Company obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by the Company or by a third party, and (2) when an individual voluntarily subscribes to a Company service or newsletter (together, "Other Information").

1.4 Cookies, Web beacons, and Other Information Collected Using Technology. The Company currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, the Company may use other new and evolving sources of information in the future (together, "Technology Information").

(a) Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows Company to identify the individual with his or her corresponding data that resides in Company's database. You may read more about cookies at www.cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.

(b) Web beacons. A web beacon is programming code that can be used to display an image on a web page (by using an programming function -- see www.www.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Company to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Company might place, with the consent of a third party website, a web beacon on the third party's website where fishing products are sold. When Joe, an individual listed in Company's database, visits the fishing website, Company receives notice by means of the web beacon that Joe visited the fishing site, and Company would then update Joe's profile with the information that Joe is interested in fishing. Company may thereafter present offers of fishing related products and services to Joe. In addition to using web beacons on web pages, Company also uses web beacons in email messages sent to individuals listed in Company's database.

(c) New Technology. The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is Company's use of new and evolving technology. As a result, Company strongly encourages individuals to revisit this policy for any updates regarding its use of technology.

1.5 Outside Information. The Company may receive information about individuals from third parties or from other sources of information outside of the Company including information located in public databases ("Outside Information").

1.6 Individual Information. As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information the Company gathers or receives about individuals.

2. Use of Individual Information.

2.1 Discretion to Use Information. THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION. The following paragraphs in Section 2 describe how the Company currently uses Individual Information, but the Company may change or broaden its use at any time. As noted below, the Company may update this policy from time to time. The Company may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.

2.2 Email. The Company uses Individual Information to provide promotional offers by email to individuals. The Company may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list.

2.2(a) Content of Email Messages. In certain commercial email messages sent by Company, an advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to Company. The "Subject:" line of Company email messages will usually contain a line provided from the advertiser to Company. The subject line will not usually contain phrases such as "ADV:" or "ADVERTISEMENT". Company's commercial email messages will contain information how an individual may unsubscribe from that particular list.

2.2(b) Solicited Email. Company only sends email to individuals who have opted-in to our email databases. Company does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to Company's email messages.

2.3 Targeted Advertising. The Company may use Individual Information to target advertising to an individual. When an individual is using the Internet, the Company may use Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and the Company attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. The Company may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

2.4 Direct Mail and Telemarketing. The Company uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

2.5 Use of Technology Information. The Company may use (at its discretion) Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of Company's web sites are most frequently visited. This information helps the Company to better understand the online habits of individuals so that the Company can target advertising and promotions to them.

2.6 Profiles of Individuals. The Company uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.

2.7 Storage of Individual Information. The Company cannot guarantee that its security measures will prevent the Company computers from being illegally accessed, and the Individual Information on them stolen or altered.

2.8 Email Notification of Privacy Policy Changes. Individuals will NOT receive notification via email from Company when there are changes in the terms of this Privacy Policy. It is therefore important to review this policy frequently for changes.

3. Dissemination of Individual Information.

3.1 Sale or Transfer to Third Parties. THE COMPANY MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN COMPANY'S SOLE DISCRETION.

3.2 Order Fulfillment. The Company will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using Company web sites or when responding to offers provided by Company.

3.3 Legal Process. The Company may disclose Individual Information to respond to subpoenas, court orders, and other legal process.

3.4 Summary Data. The Company may sell or transfer information, such as summary or aggregated information about all persons or sub-groups of persons.

4. Privacy Practices of Third Parties.

4.1 Advertiser cookies and web beacons. Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. The Company does not control Advertisers' use of such technology and the Company has no responsibility for the use of such technology to gather information about individuals.

4.2 Links. The Websites and email messages sometimes contain hypertext links to the web sites of third parties. The Company is not responsible for the privacy practices or the content of such other web sites.

4.3 Affiliated Companies. The Company may disclose, transfer, and sell Individual Information to any outside company in Company's discretion.

5. Unsubscribe Procedure. If you wish to discontinue receiving email messages from Company, follow the instructions in each promotional email message sent by the Company.

THE COMPANY RESERVES THE RIGHT TO UPDATE THIS POLICY FROM TIME TO TIME, SO YOU SHOULD REVIEW THIS POLICY FREQUENTLY.

© 2003 Options Newsletter, Inc. All rights reserved.